EcoPlum Premieres First Sustainable Swag Video
NEW YORK, NY, October 4, 2018 - Today EcoPlum Business Gifts, the Sustainable Swag® product line at EcoPlum, Inc., premieres its first professionally-produced video, entitled “What Will You Leave Behind?”
The one-minute video tells a story about the kind of brand image a company expresses through products bearing its logo or message. With a little light-hearted humor, EcoPlum makes the point that companies should consider how their values get communicated through the physical representation of their brand on promotional products that they give away. Joe Whelski is the director, writer and producer of the spot and he is based in New York City.
Gia Machlin, Founder and CEO at EcoPlum, said “We are so excited to release our first promotional products video. We hope it is entertaining, but also makes a key point about sustainable business practices.”
EcoPlum Business Gifts, the Sustainable Swag division, sells unique, innovative, sustainable and high-quality promotional merchandise. Categories of products include apparel, kitchen and bar, office, bags, outdoor and wellness, food, and schools. EcoPlum helps clients select and source products to customize, or brand, with their logo or message. The Sustainable Swag line at EcoPlum includes best-in-class merchandise emphasizing style, function, and rigorous standards for environmental and social sustainability. EcoPlum sources its products from companies based on a transparent list of sustainability criteria.
EcoPlum is a distributor member of the Promotional Products Association International (PPAI) and the Ad Specialty Institute (ASI). The company is certified nationally as a women-owned business by the Women’s Business Enterprise National Council (WBENC) and is a member of the American Sustainable Business Council (ASBC) and the Association for the Advancement of Sustainability in Higher Education (AASHE). EcoPlum earned its Green America Business Seal of Approval in 2011.
EcoPlum® is an environmentally focused business-to-business, e-commerce, and media company. EcoPlum Business Gifts, the Sustainable Swag® division, is its primary service and sells eco-friendly promotional products to companies, universities and organizations. EcoPlum brands and customizes these products for its clients with their logos or messages. In the EcoPlum Biz Blog, the writing staff covers sustainability with information, news and lifestyle articles primarily for business decision-makers. The company began as an eco-friendly online boutique for consumers, then in 2016 shifted efforts to a growing demand for its unique promotional products.
As a for-profit company, EcoPlum has a strong social mission to help combat environmental issues and is committed to a triple-bottom-line strategy focused on people, planet and profit. EcoPlum hopes to inspire, inform and empower its readers and clients with consciousness of their daily habits, purchases and impact on the world’s limited resources. To help organizations make responsible choices every day, EcoPlum offers products that are sustainable, fair trade, organic, vegan, recycled, upcycled, and/or ethically sourced meeting many criteria, including transparency of ingredients and third-party certification.
EcoPlum says Sustainability. Meet Style.® plus Sustainable Swag®. For more information: http://ecoplum.com, info(at)ecoplum(dot)com, Facebook and Twitter @ecoplum.